Challenges
Portbase is a non-profit organization that connects all parties in the logistics chain of the Dutch ports. Their Port Community System facilitates data sharing between companies and information exchange with governments in order to work faster, more efficiently and at lower costs. Their goal is to make the Dutch port community the smartest in Europe.
The introduction of the Brexit caused major changes in the European ports, resulting in a number of challenges for Portbase. Unfortunately they were not able to launch a Brexit campaign with their former Email Service Provider in the way they wanted. Launching this campaign had a high urgency, as it was intended to inform and stimulate the contract managers and their users to get started with the new software. It was important for Portbase that their clients would not be idle when the new system went live.
Besides that, Portbase was looking for a new strategy to support its business goals. They were trying to find an efficient way to boost customer journeys, up- and cross selling, and marketing productivity and efficiency.