Planon, Marketo koploper in Nederland, heeft projecten met betrekking tot GDPR, datakwaliteit en het inzetten van campagnes aan ons uitbesteed.
Een succesvolle reis naar digitale transformatie
Planon is an international SaaS company that has been automating its marketing processes in Marketo for more than ten years. This meant that implementing new processes to improve data hygiene and automate lead routing started with a thorough evaluation of what was already in place and what the impact would be. This gave the team a deep understanding of what worked in the existing processes, and where improvements were needed, ultimately allowing for a successful RingLead implementation.
Background
At Planon, a lead is routed to an appropriate marketing colleague the moment they are created in Marketo. Only once the lead is sales-ready, will it be reassigned to a sales colleague in Salesforce. This creates a few unique challenges: