When trying to solve challenges for your organization, it is important to first understand the problem as well as the ambition, and what better way to do that than to involve stakeholders and process owners in the conversation?
This is why we recommend a pragmatic hands-on approach, bringing stakeholders together for a hands-on workshop to identify the most value-contributing use cases.
Need support with your Marketo Engage implementation, and defining your uses cases? Download this free template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.
Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.
Tijdens het starten met een marketing automation tool, staat men voor de uitdaging om de beloofde ROI te leveren aan het hoger management om de investering te rechtvaardigen. Maar hoe kunt u het succes van uw marketing automation initiatieven aantonen zonder eerst de use cases te identificeren? En hoe succes eruit ziet?
Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?