When trying to solve challenges for your organization, it is important to first understand the problem as well as the ambition, and what better way to do that than to involve stakeholders and process owners in the conversation?
This is why we recommend a pragmatic hands-on approach, bringing stakeholders together for a hands-on workshop to identify the most value-contributing use cases.
Need support with your Marketo Engage implementation, and defining your uses cases? Download this free template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.
Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.
When starting out with any marketing automation tool, one is faced with the challenge of delivering the ROI promised to upper management to justify the investment. But how can you demonstrate the success of your marketing automation initiatives without first identifying the use cases and what success looks like?
Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?