About Us
Empowering growththrough automation, AI, and people
We use automation, AI-powered workflows, and agents to remove repetitive work. People stay in control and focus on relationships, decisions, and impact.
We transfer knowledge, build scalable solutions, and enable teams to grow their own expertise. The result is not dependency on an agency, but long-term self-sufficiency.
We started with a passion for marketing automation and the belief that technology should enable people, not replace them. In the early years, we chose focus. Rather than becoming a broad digital agency, we specialized deeply in Marketo Engage. That clarity helped us become one of the most trusted partners in the Netherlands for implementing and scaling marketing automation.
As the market evolved, so did we. Our clients increasingly asked us to help solve bigger challenges: aligning marketing and sales, improving lead management, reducing manual work, and scaling operations. This pushed us beyond platform expertise into process design, data architecture, and business enablement.
That journey naturally led to the next chapter: automation, AI, and agents. We recognized that the biggest gains no longer come from traditional campaign automation, but from reimagining how work itself gets done. Today we help B2B organizations automate entire workflows, orchestrate data across platforms, and introduce AI-driven agents that take on repetitive digital tasks. People stay in control with human-in-the-loop design, while automation and AI scale execution.
Despite this evolution, one thing has never changed: our people-first philosophy. Technology should amplify human judgment, not compete with it. Our work is about empowering teams to operate smarter, faster, and with more impact. Not creating dependency on an agency.
Our strength lies in bridging business and technology. Years of hands-on marketing and sales experience, combined with deep MarTech expertise, allow us to translate strategy into scalable, connected solutions that deliver measurable results.
Our name reflects this philosophy. Colin Chapman, the legendary Formula 1 engineer, believed success was not about adding more horsepower but about smarter design. He brought together specialists to engineer cars that consistently outperformed the competition. Chapman Bright follows the same principle: combining expertise in strategy, process, automation, data, AI, and agents to help our clients stay ahead.
We believe the future of B2B growth depends on rethinking how work gets done.
This is the next wave of productivity. And we help organizations get there. Step by step, with solutions that are understandable, scalable, and built for long-term self-sufficiency.
Our services
Our partnerships are built on clear philosophies:
We live by three values that define how we work with clients and colleagues:
Quality is never optional. If time or budget are constrained, we reduce scope, not quality.
We follow proven best practices. We apply the four-eyes principle on every deliverable. We safeguard data privacy. We design solutions that are scalable and documented.
Our structured project roles ensure predictability and accountability, from visionary and functional experts to delivery and quality assurance.
Our frameworksWe are building the boutique agency of the future. Not only through MarTech expertise and innovation in AI and automation, but also by bringing real business acumen to every project. Our consultants have worked in marketing and sales roles themselves, so they understand the daily challenges in the field.
Our ambition is to keep shaping the next era of B2B efficiency with our clients. By combining practical business experience with technological innovation, we ensure automation empowers people to focus on the work that creates real value.
If you are passionate about driving that future, we invite you to explore our careers and academy.
Explore careersWe partner with leading technology platforms like Adobe Marketo Engage and Make. Clients across industries trust us to deliver marketing and sales operations that truly work.
Our clients