New marketing technologies, such as marketing automation and/or real-time customer data platforms, can cope with many of these objectives, but are not the magic solutions themself. Too many marketing and sales organizations fall into the ‘toolbox trap’. Because change doesn’t happen overnight or on the go-live date. It happens within the people that will be working in new processes. We see this in the different companies that approach us for an assessment or second opinion, after which a new relationship is formed.

Our own agile marketing methodology Chaploop™ ensures structural growth and that knowledge transfers to your team whilst realizing the successes. With our dedicated focus on organizations with complex sales cycles (e.g. considered purchases, such as enterprise software, machinery, financial products, or solar panels), which is most often seen in B2B, our niche-expert consultants are able to leverage best-practices, which drive efficiency, effectiveness, and scalability.

We guide our clients in streamlining their marketing and sales (e.g. how to closely manage and nurture generated leads, aiming to convert leads into customers). We also help turn these international enterprises, such as ROCKWOOL, DHL, Deloitte, thyssenkrupp, Nedis, and BDO, into customer-oriented organizations (e.g. by creating personalized customer journeys).

We truly care about guiding our clients to success. Our hours should create value for our clients and thus we don’t have bonusses on how billable a consultant is. Instead, we focus on your satisfaction. This mission results in our clients underlining our passion to help them succeed with an all-time 8,7 CSAT (now 9+). A great MarTech partner, like Chapman Bright, makes sure you no longer need them (e.g. through documentation and work instructions). They help you to manage and master your own marketing technology and processes, so they can help you with the next!