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Chapman Bright

We at Chapman Bright stretch the limits for your success with MarTech.

We’re clear and keen on sharing our passion, expertise and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms. We will fully transfer our knowledge to you, provide work instructions and more. All to enable you to run your own business, without being dependent on an agency, so we can help you with the next business value generating innovation.

Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments.

Our operational services include: MarTech implementation, –migration, –integration; data enablement; BI; and talent development and -activation.

11 Feb

#MarTechFriday #006 - Marketing automation focus shift from new business to existing business

In this edition Rik Paauw, the Marketing Automation lead at Portbase, and Jacques van Seeters, Chapman Bright's Principal Consultant and Partner, will talk about the marketing (automation) impact of shifting from a focus on new business to existing business.

We get out of bed to guide you towards success. It’s rooted in our Big Hairy Audience Goal. It’s so rooted that we do NOT have targets on billable hours and no bonusses on exceeding hour targets. A success goal must be part of a project’s scope. We have targets on customer satisfaction and colleague satisfaction. This long term and firmly rooted passion is why we’re recognized by our customers, employees, partners, and the market. We’re an Adobe Marketo Nederland partner agency. But we distinguish ourselves from the competition by not just being the best, but by making you the best!

Fanatic about business impact with MarTech?

Do you want to join our team?

Adobe Solution Partner Bronze Marketo EngageChapman Bright, headquartered in The Netherlands, previously Marketo Gold Partner, is now a Bronze level Adobe Solution partner, specializing in Marketo Engage, since the acquisition of Marketo by Adobe.

Nearly all our staff is certified at the highest level, as Marketo Certified Solution Architect (MCSA). A status you can achieve at least 1 year after your Marketo Certified Expert exam, after three successful implementations, and after defending a thesis.

Not only is Chapman Bright an Adobe Bronze Partner, we are THE ONLY RECOGNIZED MARKETO ENGAGE SPECIALIZED PARTNER headquartered in The Netherlands. Check our Adobe Partner Profile to verify for yourself.

Adobe Partner Profile

Growing your business with marketing technology

How we can make you successful

For your personal success, Clear, and Stretching the limits

Our Core Values

An easy first step towards growth?

Low hanging fruit Assessments & Services

Best-practice services

Success through MarTech About Marketo


Nowadays your prospects and customers expect your company to be relevant, by understanding them. Ever improving and more affordable marketing technology allows your company, and your competitors, to do just that. It’s up to you to win the race against your competition.

With the Chaploop™ there finally is a repeatable methodology that puts all the pieces and topics together in a meaningful way. Before the Chaploop™ topics like ‘lead scoring’, ‘data’, ‘organization’ and ‘training’ were just unconnected words in table or grid view.

Read more on how our methodology helps you grow your business with MarTech, such as Marketo.


Enabling relevant acquisition and retention campaigns in the energy market

Essent, pressured by energy market forces, selected Marketo and learned on the job, alongside a Marketo expert from Chapman Bright. They were live, with integrations, in just a few weeks, with high performing campaigns.


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