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Chapman Bright

We at Chapman Bright stretch the limits for your personal success with MarTech.

We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.

Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include: MarTech implementation, –migration, –integration; data enablement; BI; and talent development and -activation.

As Marketo Nederland partner agency, we distinguish ourselves from the competition by not just being the best, but by making you the best!

Marketo Tips & Tricks Sessions

Access the slides the were presented, view the photo album. or subscribe to receive updates on the 2020 edition.

Growing your business with marketing technology

How we can make you successful

For your personal success, Clear, and Stretching the limits

Our Core Values

An easy first step towards growth?

Low hanging fruit Assessments & Services

We are niche experts!

100% Marketo focused About Marketo


Nowadays your prospects and customers expect your company to be relevant, by understanding them. Ever improving and more affordable marketing technology allows your company, and your competitors, to just that. It’s up to you to win the race against your competition.

With the Chaploop™ there finally is a repeatable methodology that puts all the pieces and topics together in a meaningfull way. Before the Chaploop™ topics like ‘lead scoring’, ‘data’, ‘organization’ and ‘training’ were just unconnected words in table or grid view.

Read more on how our methodology helps you grow your business with MarTech, such as Marketo.


Enabling relevant acquisition and retention campaigns in the energy market

Essent, pressured by energy market forces, selected Marketo and learned on the job, alongside a Marketo expert from Chapman Bright. They were live, with integrations, in just a few weeks, with high performing campaigns.



SMOps changes name and branding to Chapman Bright

Our customers' experience and core values didn't match with the name and branding of SMOps. So we changed to Chapman Bright to reflect our values: Clear, For Your Personal Success, and Stretching the Limits.


Whitespaces and Email Salutation Tokens Scripts in Marketo

Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.


Scoring Buying Journey Stages

Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.

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