Scoring Buying Journey Stages
This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
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Scoring Buying Journey Stages
Theory is nice, but how do you automatically detect a new lead’s buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead’s buying journey stage in this short 2 minute explainer video.