Read about challenges and solutions in multiple (Marketo) projects.
Chaploop™ > Strategy > Prepare > Projects
After your hypothesis, you worked out the business case and pilot definition. But before you implement, you must take a step back and properly define the project. The better your prepare, the more likely you’ll succeed!
How to write a project initiation document (PID), if you have never implemented similar MarTech before? How can you avoid common pitfalls and how can you ensure to leverage the latest best-practices? Which disciplines and experts should be included in your project teams? Answer these and many other preparation questions, before you start your implementation phase.
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Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?
What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.