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Listening to Customers: Leverage Feedback Throughout the Lifecycle

Diederik's Presentation at Adobe Summit 2020, Las Vegas

Customer feedback – sometimes we love it, sometimes we fear it, but we always need it. Leveraging feedback at every stage of the customer lifecycle has become increasingly crucial for the modern-day marketer. But implementing a strategy that provides you with what you need, when you need it can feel like an overwhelming undertaking. Dive into this team’s winning strategy and discover how industry-leading experts are collecting and leveraging customer feedback today. Explore how to:

  • Automate feedback at key stages of the customer lifecycle
  • Trigger tasks for account owners, such as following up on satisfaction survey answers
  • Implement tips, tricks, and best practices for customer feedback using Marketo Engage

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