6 Extra Marketo Tips & Tricks Sessions on Tuesday 14 May!

For those Adobe Summit 2019 attendees who can’t get enough of Marketo content, it could be well worth it to arrive a day earlier on Tuesday morning 14 May. Marketo agencies Chapman Bright and Onemedia Consulting offer 6 Extra Marketo Tips & Tricks sessions on Tuesday afternoon. The sessions, including drinks and food, are absolutely free thanks to amazing technology sponsors.

Learn about the latest Marketo trends in the sessions

Combine data and design to create exceptional customer experiences. Check out the Marketo sessions at the Adobe Summit:

• Leveraging customer feedback throughout the customer lifecycle – by Diederik Martens
  Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle.
• The (bumpy) road to CMO: Actionable insights in fearless marketing – by Sarah Kennedy
  Join this session for candid reflections and actionable insights from Sarah Kennedy, who took the job as Marketo’s chief marketing officer and led her fearless marketing organisation through a year of constant change and the industry’s biggest acquisition by Adobe.
• Better together: The unrivalled B2B Adobe Experience Cloud – by Peter Bell / Brewster Stanislaw
  Learn about the strategic vision powering our collaboration, and get insights into the longer-term future of the B2B Experience Cloud. We also share a detailed look at the near-term integration roadmap.
• How Marketo can tame the GDPR data retention monster – by Stephen Yeo FCIM
  With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows how managing data can be largely automated using Marketo, How to ensure your organisation is compliant and how to protect your customers’ privacy respected
• To renovate or rebuild? Marketo’s own journey to a new instance – by Alex Fleming / Gurdeep Dhillon
  Learn how Marketo took the opportunity to re-imagine marketing operations and drive growth within the organisation, hear the lessons we learned along the way, and discover key improvements that you can bring back to your organisation.
• Diving down the funnel with account-based marketing – by Melanie Gipp
  Join us to learn how the Marketo marketing team uses ABM across the entire funnel, from initial intent to customer expansion, resulting in a repeatable, scalable and measurable revenue machine.
• Creating epic customer experiences – by Jamie Anderson
  Based on the results of a new European survey of B2B buyers and marketers, Jamie will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
• From 10 to 100 million – how you scale your marketing smarter
  Throughout the growth process, you’re bound to have a variety of questions such as: Is your marketing tech stack scalable? When do you start the hiring process, so you don’t burn out your CMO? The session will be able to answer those and many more.
• Time, love and intent data – a killer recipe for demand generation – by Mike Madden
  Marketo’s Mike Madden dives into how they built a machine to process intent data, which fuels everything from outbound efforts to nurture and ultimately drives revenue for a fast-growing, volume-velocity business.
• Deliver measurable and scalable campaigns in Marketo – by Emily Poulton
  Join this session to learn how to use one of Marketo’s most powerful out-of-the-box features: tokens! This session will dive into examples of how to use tokens to create error-proof and launch-ready campaigns.