An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.
Marketo Tips & Tricks Sessions LondonThe Day Before Adobe Summit EMEA 2019
Why did we organize 5 free Marketo sessions?
With 150+ sessions, Adobe Summit EMEA offers 10 Marketo related sessions during Wednesday and Thursday. Two official Marketo partner agencies, Chapman Bright from the Netherlands and Onemedia Consulting from Germany, offered 5 additional Marketo focused sessions to provide you with additional learnings and insights you can implement straight away. With just a 1-minute walk, Novotel is located right in front of the Adobe Summit entrance.
The sessions, including drinks and food, were absolutely free thanks to our amazing technology sponsors!View our sessions
DownloadThe 2019 Presentations
Learn From Our Own Best Practice Setups. Access the slides we presented in London at our pre-summit Marketo Tips & Tricks Sessions
Learn how to mature to predictive personalization with Marketo. Planon presented their best-practices at our Marketo Tips Sessions in London.
Best Practices Along the Customer’s Journey, presented by Wolfgang from Onemedia, during our Marketo Tips Sessions in London.
Marketo Data Related Practices for Success, presented by Diederik Martens from Chapman Bright, during our Marketo Tips Sessions in London.
Access the slides presented by Christoffer Larsen from TwentyThree, during our Marketo Tips Sessions in London.
Acces the recording and slides Diederik presented at Adobe Summit EMEA about 'Leveraging customer feedback throughout the customer lifecycle'.
Our 2019 Sponsors
The 2019 Agenda
|12:30 – 13:00||Welcome & Sandwiches
At the Upper Deck Bar
|13:00 – 13:15||Day Opening
Diederik Martens & Wolfgang Straßburger
|13:15 – 13:45||Two Agencies, Two MarTech Stacks – Learn From Our Own Best Practice Setups
Diederik Martens & Wolfgang Straßburger. Two agencies with the same DNA and size, but two totally different MarTech stacks surrounding Marketo. We’ll compare and talk you through the way we organized our marketing and sales processes. From technologies, to processes, follow-up, lead scoring, and more. From Chapman Bright’s typical Marketo-Salesforce-setup and Onemedia’s custom CRM integration. Other technologies we’ll highlight include PandaDoc, OneInsight, Survicate, and TwentyThree.
|13:45 – 14:30||The road to predictive personalization;
utilizing Marketo to drive conversion and increase lead velocity.
Marit Rossing, Team Lead Marketing Operations at Planon. While almost every big B2C organization is using artificial intelligence to increase purchases, we see almost no use of predictive personalization in B2B. The benefits are clear: meeting the buyers needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing pipeline. How can we move from basic personalization based on field insertion and segmentation to predictive personalization? All to create a more engaged buyer? Follow Planon’s road to personalization; we will go through the use of Artificial Intelligence in web and email, Real Time Personalization, Ad Bridge and interest scoring.
|14:30 – 15:10||Marketo Tips & Tricks I – Best Practices Along the Customer’s Journey
Wolfgang Straßburger, OneMedia Consulting. Experience Marketo best practices along the path your customers are taking. Follow their journey on the website through UTM tagging, acquire them via forms in all shapes, nurture them with relevant content and smart programs, identify real buying signals with your scoring model and finally get their info into the hands of your Sales colleagues with a variety of possible integrations.
|15:10 – 15:40||Break|
|15:40 – 16:20||Marketo Tips & Tricks II – Marketo Data Related Practices for Success
Diederik Martens, Chapman Bright. We’ll address tips and tricks for your data enrichment and normalization. We’ll show you best practices related to preference centers, such as GDPR processes, bounce management, and boosting opt-ins. Learn to choose between using tokens or snippets or using variables in your email templates. And the effect of those choices. Learn about email script tokens. And we’ll also address some generic Marketo tips and tricks (e.g. naming conventions and user permissions).
|16:20 – 17:00||Video [Inbound] Marketing: How to Drive Real Business Results With Video
Christoffer Larsen, TwentyThree. Have you ever wondered how to go beyond views and impressions when it comes to video data? With 50% of all marketing data coming from video, it’s crucial that marketers know exactly who is watching their videos, how long that user watched the specific video, and which video they converted on. This presentation will cover all of this, and much more.
|17:00 – 18:30||Networking with Food & Drinks
At the Upper Deck Bar
With the weather in our favour, the outside deck at the Upper Deck Bar of the Novotel was opened for us. Providing us with a nice view over the water and London ExCeL. Drinks and proper finger food was served. Attendees were able to meet our speakers and other Marketo users and attendees.
It was a great opportunity to expand your Marketo network. And perhaps you found some people to join the Adobe Bash with, with Jess Glynne on Wednesday evening.