Join our webinar and discover how purpose-built AI agents can improve your sales productivity, customer intelligence, and follow-up.
Wednesday, November 4, 2026
4:00 PM to 5:00 PM CET
What if your sales team had an AI colleague that understands your business, knows your customers, works with your CRM, and helps get everyday sales work done?
Meet Max, the AI Inside Sales colleague we’ve built at Chapman Bright to support our own sales activities. Max isn’t a product we sell. He’s a practical example of what becomes possible when you build an AI agent around your own sales processes, knowledge, data, and systems.
In this webinar, we’ll demonstrate Max in action, explore what he can already do and what we’re discovering he might do next, and take a closer look at three practical sales use cases.
Rather than focusing on technical architecture, we’ll explain how these applications work at a business level, where they create value, and what it takes to introduce an AI sales agent into everyday operations.
1. Turn sales conversations into intelligence and action
A customer meeting contains far more than notes. Discover how Max can process conversations for different purposes: enrich CRM records, log meetings, identify potential buying signals, preserve important discussion points, create tasks, support follow-up, and help keep opportunities progressing.
2. Prepare better for every customer meeting
From initial introductions to renewal discussions, different meetings require different preparation. See how Max can combine company research, relevant contact information, CRM history, and internal customer knowledge to help sellers enter conversations better informed.
3. Work with your CRM by simply asking
What if updating your CRM could be as simple as telling your AI colleague what needs to change? Discover how Max can interpret natural-language requests and help create, enrich, or update CRM information without the usual manual navigation and data entry.
This webinar is for Sales leaders and professionals, Sales Operations and Revenue Operations teams, Marketing leaders and specialists involved in lead management and Sales-Marketing alignment, and Digital or Commercial Transformation leaders exploring how AI can improve commercial processes.
This is a business-focused webinar, not a technical deep dive. We’ll focus on practical sales use cases, business process improvements, and measurable value rather than AI architecture or technical implementation. No technical background is required.
Join us to discover what an AI sales colleague could mean for the way your team works.
Chapman Bright helps ambitious B2B organizations improve sales and marketing productivity through Automation, AI, and connected systems. We design practical solutions that eliminate manual work, improve data quality, and enable teams to focus on higher-value activities.
Our approach is use case driven. Rather than starting with technology, we start with real business challenges and build scalable solutions that deliver measurable impact. From marketing automation and CRM optimization to AI-powered workflows and intelligent agents, we help organizations work smarter while keeping people in control.
As a certified Make Partner and Adobe Marketo Engage Partner, our consultants combine business expertise with proven technical capabilities. Our team includes Make Level 5 Certified specialists, 6x Marketo Champion, Marketing automation architects, and experienced consultants who have helped B2B organizations worldwide successfully adopt automation and AI.