Page header

The executive business case for Marketo

Companies adopt engagement marketing with good reason

Engagement marketing enables companies to turn marketing into a revenue driver, rather than a cost center, by allowing marketers to power the buyer journey, align cross-functional teams, and measure results and improve ROI. In fact, as Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.


Some extra resource suggestions for you

by our content recommendation engine

Want to know more about marketing automation?

Take a look at our Chaploop