The executive business case for Marketo
Companies adopt engagement marketing with good reason
Engagement marketing enables companies to turn marketing into a revenue driver, rather than a cost center, by allowing marketers to power the buyer journey, align cross-functional teams, and measure results and improve ROI. In fact, as Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.