Why AI-First Is the Wrong Starting Point
Many AI initiatives fail because organizations automate fragmented operations instead of understanding how work actually happens first. AI accelerates systems, including broken ones.
Resources
Make.com Release | MAY'26
What do the MAY'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
What I Took Home from AntiCon London: AI Will Not Fix Broken Marketing Operations
Most organizations are trying to solve structural problems with technology. Discover the key lessons from AntiCon London on why AI amplifies existing ways of working, and why fixing processes, capabilities, and operating models should come before scaling AI.
State of Martech 2026: Key Insights for Marketing Technology Administrators
Explore essential insights from the 2026 State of Martech report tailored for marketing technology administrators navigating AI, context engineering, and governance.
Make.com Release Notes | APR'26
What do the APR'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
Marketo’s Agentic Future: Transforming Marketing Operations with AI and Automation
Key insights from Adobe Summit on how AI-powered agents and automation are reshaping campaign operations and MarTech architecture
Make.com Release Notes | MAR'26
What do the MAR'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
Make.com Release Notes | FEB'26
What do the FEB'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
Marketo Release Notes | FEB'26
What do the FEB'26 Marketo updates really mean for your team? We break down what matters, what to act on, and where it impacts your marketing operations.
My AI-First Automation Roadmap Learnings
Read my guest article on B2BMarketeers.nl about why becoming "AI-first" may be the wrong starting point. Discover why organizations should first understand how work really happens before deploying AI at scale, and how that insight becomes the foundation for a more effective automation roadmap.
Make.com Release Notes | JAN'26
What do the JAN'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
Marketo Release Notes | JAN'26
What do the JAN'26 Marketo updates really mean for your team? We break down what matters, what to act on, and where it impacts your marketing operations.