"If you zoom out far enough, it can make you a strategic partner for growth." Read the full MarketingProfs.com article on marketing at scale growing pains.

Early 2015, Jeff Coveney from RevEngineInsider.com asked Diederik to pitch in on a marketing automation article. Now Jeff asked him to share something on his lead generation strategy for 2016.

What are the B2B marketing trends for 2016? One of the most popular Dutch B2B marketing blogs in The Netherlands, B2Bmarketeers.nl, asked 10 B2B marketing experts to pitch in.

Marcel Nanning wrote an article on The Digital Future of B2B, where Diederik Martens presented

Diederik Martens was interviewed by Kelly Antonis on his presentation at the Digital Future of B2B event in Eindhoven on June 30.

Jeff Coveney asked Diederik Martens to pitch in on an article on marketing automation.