Marketo Release Notes | 2025-03

What do the 2025-03 Marketo updates really mean for your team?

We break down what matters, what to act on, and where it impacts your marketing operations.

Features

• Email Designer Available in All Programs: The New Email Designer emails are now accessible across Engagement, Default, and Event Programs (with the lone exception of Interactive Webinar Programs). Previously they were only available in Email Programs.
• GenAI Features in Interactive Webinars: You can now generate chapters as well as a summary for On demand webinars. Edit and export an HTML file of your data. GenAI features
• Global and Workspace My Tokens: Configure my tokens both at the workspace and global level to enable enhanced productivity and control over brand and marketing collateral across Marketo Engage workspaces and even entire instances. Create a global My Token

Announcements

• Social Features Deprecation: On Wednesday, July 31, 2024, Marketo Engage began the deprecation of the following Social features within the product:

  • Polls
  • Social Button
  • Referral Offer
  • Video Share
  • Sweepstakes

What this means for you and your team

Email Designer in all programs is the most operationally useful change. It reduces the old “program-type constraint” and lets you standardize email production across more of Marketo. That means fewer workarounds, easier governance, and better reuse of templates and approvals. The catch: consistency will only improve if you also tighten naming, templates, and QA across program types.

Global and workspace My Tokens can materially cut duplication for teams running multiple workspaces or regions. This is useful for shared snippets, brand language, and common compliance text, and it supports more controlled scaling. But it also raises governance risk: if token ownership, inheritance, and override rules are unclear, you can create hidden dependencies and accidental brand drift.

GenAI in Interactive Webinars is incremental rather than transformational. Auto-generated chapters and summaries may save time for webinar repurposing and on-demand access, especially for content teams with limited bandwidth. Still, you need human review for accuracy, positioning, and compliance. Treat it as a productivity helper, not a publish-and-forget capability.

Social features deprecation is a cleanup signal: if you still rely on these features, you need a migration plan now. For most B2B teams, the business impact may be low because these tools were often underused, but any live campaigns, landing pages, or historical links tied to them could break or lose value. This is a good moment to reassess whether your social-led demand tactics belong inside Marketo at all.