Recording: Webinar Upcoming Changes in Marketo in 2025

Adobe Summit 2025 brought together the brightest minds in digital marketing and customer experience to explore the latest trends, tools, and innovations shaping the future of digital business.

Missed the event? No worries! Katja Keesom has shared her top takeaways and actionable insights from Adobe Summit 2025! In the webinar we covered key industry changes, their potential impact, and how you can prepare for the future.

Some of the most talked-about topics included:

• The introduction of the new Email Designer powered by generative AI.
• Expansion of the New Authoring Experience to additional asset types.
• Advancements in Interactive Webinar functionality.
• Advanced BI Analytics.
• Exploring the combined potential of Marketo Engage and Journey Optimizer B2B Edition.
• Introduction of Person Journeys including Agentic AI.

It was an inspiring session, but the real impact happens when you take action! Stay tuned for more insights and updates.

Why Chapman Bright?

At Chapman Bright, we bridge the gap between visionary strategies and practical implementation. Our expertise in B2B marketing automation, data, and AI-driven insights ensures you not only understand the theory but can also apply it effectively to drive real results.