Marketo will induct 50 new Champions per year. These 50 exceptional customers have demonstrated outstanding leadership in the Marketo Community, are Marketo Certified Experts, are avid contributors in the social world, and experts in their field. Here is a list of on- and offline “Champion” quality characteristics Marketo requires:
The “Marketo Champion” status lasts for 12 months. In that time you will be awarded:
Though it’s a challenge to enter this group of facinating experts, it’s well worth it. Networking with another Marketo Champion is the best learning there is. This is especially important as there’s still no good open education on marketing automation.
An additional benefit is the early access to new features and beta-testing. Your feedback helps to shape Marketo. As Champion you do not only bring your own feedback, but also the voice of the customer. Our founders role user group leader for Marketo users in The Netherlands, also helps with this.
The third benefit is the quarterly meetings with Marketo product management. Again an opportunity to shape Marketo, but also to get a glipms of the product roadmap. On more than one occasion we postponed or altered a project, because we knew new easier fucntionality was on its way.