Who We Work With

We partner with ambitious B2B and B2B2C organizations in industries like software, high-tech, energy, manufacturing, logistics, finance, and professional services. Clients trust us because we combine business field experience with deep MarTech expertise to improve efficiency and accelerate growth.

Pieter van Ouwerkerk, Marketing Director, DHL Express “Chapman Bright provides us with strong support through combining their deep Marketo experience with effective pilot project management to deliver business value creation with marketing technology.”

How We Help

Our role is to bridge business goals with marketing technology. We help clients align strategy, improve processes, and apply automation, AI, and agents to drive measurable impact.

Common challenges we solve include:

Aligning marketing and sales for shared growth
Automating repetitive tasks to free up human capacity
Scaling campaigns without scaling headcount
Connecting platforms and gaining better data insights
Building maturity step by step with clear roadmaps

Wouter Hartman, Head of Marketing Excellence, Staples “By means of in-depth interviews and workshops we mapped the IT landscape and defined the Automation Roadmap. Their deep experience and expertise resulted in finding several high value use cases (e.g. Improve call-to-deal-ratio).”

Companies That Automate With Us

Industry Expertise

Manufacturing

Manufacturers face complex buyer journeys and a shift from traditional to digital channels. We help bridge the gap between sales and marketing by optimizing processes, enabling automation, and aligning teams. From complex product education to channel conflict, we design scalable solutions that improve efficiency and customer experience. More info

Energy

Energy providers operate in a commoditized market where loyalty and sustainability are key differentiators. We help them build stronger customer relationships, apply automation for engagement, and identify high-value opportunities in areas like renewable services. The result is improved retention, brand trust, and measurable commercial impact. More info

Professional Services

Professional services firms often struggle with partner-driven structures, fragmented processes, and misalignment between sales and marketing. We help them create consistent ways of working, support change management, and improve client engagement with automation. The result is stronger alignment, better client retention, and measurable growth. More info

Software & High-Tech

Software and high-tech companies face long sales cycles, multiple stakeholders, and scalability challenges. We help them align marketing and sales, optimize onboarding and activation, and apply automation and AI to improve lead quality. This ensures sustainable growth, stronger retention, and better customer experience at every stage. More info

E-commerce

E-commerce businesses face high acquisition costs, complex buyer journeys, and the challenge of connecting offline and online experiences. We help them optimize customer lifetime value through automation, personalization, and smarter use of data. The result is stronger retention, loyalty, and revenue growth beyond simple conversion optimization. More info

Logistics

Logistics companies often operate globally but with local autonomy, creating challenges for marketing maturity. We help them scale consistent processes, improve onboarding and activation journeys, and apply automation for ABM and customer loyalty. The result is more efficient operations and stronger, long-term client relationships. More info

What Clients Say

The impact of our work is best described by our customers:

Rui Rodrigues, CIO & Global Information Systems Director, BIAL “Having Chapman Bright’s guidance and support to design and plan our commercial digital transformation was a game changer.”

Kirsten Klatt, Global Head of Brand & Marketing Communications, thyssenkrupp Materials Services “The whole process starting from getting to know each other, understanding our needs, and adjusting the offering respectively was very professional and provided a good experience for us. Always approachable and supportive.”

Kurt Vanderhaegen, Sr. Marketing Manager EU, Trend Micro “Due to improving our way of working, we more than doubled the amount of campaigns and the amount of new names generated, with the same team.”

Become a Client

Are you ready to improve efficiency, scale your impact, and take your marketing and sales operations to the next level? Let’s start the conversation.

Contact

Our customers