Our way of working
We believe that you can only be the best at something when you focus. By focusing, you are able to handle a broad spectrum. This has to do with scalability. By identifying what works and making it scalable to other situations, you ensure that you can replicate success. This is exactly what we do. As a company, we focus primarily on the use of Marketo Engage. Because marketing automation and CRM are the left and right heart chambers of the commercial organization. They provide the nutrions to the other organs to make the body function. By having this focus on marketing automation we can work with a broad range of different companies. From large corporations (enterprise), to small businesses (commercial).
When a company is considering to buy a Marketo Engage license, we can show them how it will benefit their business. We do this by identifying several use cases in a workshop and showing them examples of similar work we did for many of our other clients. This will make it more clear to potential Marketo Engage users what the platform will offer them and what exactly they can do with it. The possibilities are endless, so some customers might need some guidance in showing them what it would look like in practice. We noticed that many prospects have a very limited scope on what they think could be a business case for marketing automation. We expand their horizon and introduce them to the real potential of marketing automation.
Let’s imagine, an enterprise is considering to use Marketing Automation to improve their business. They did a lot of research on the different platforms available, and they are doubting between Adobe’s Maketo Engage and another platform. They contact Adobe, but they have a lot of questions. Let’s say they currently use email automation (e.g. MailChimp), but their audience is getting more and more complex, which is why they are missing opportunities. They want to know how Marketo Engage will improve that. They also have very long sales cycles because of their complex buyer group, and want to know how Marketo Engage could reduce the length of those sales cycles. If they get stuck on technical or business issues in this consideration, we can guide them and show them what the possibilities are. Adobe often reaches out to us to help them sell the Adobe solutions to a prospect, as we can inspire and provide so many real-world anecdotes from previous similar work. This resulted in collaborating in many great deals (e.g. DHL).
We will define the use cases that will contribute to the business case. We can help them with both technical and business aspects, because we got the right experience and knowledge to do so.