AI only delivers real value when it is connected to the systems that run your revenue engine. If marketing, sales, and customer data live in separate tools, automation breaks, reporting becomes unreliable, and teams lose time fixing issues instead of driving growth. A well aligned tech stack is not about having more platforms. It is about having the right connections, clear data flows, and a foundation that AI can actually use.

This category focuses on integration and architecture for AI driven marketing and sales. We cover how to connect CRM, ERP, and data platforms into a single customer view, how to evaluate leading systems, and how low code tools can speed up workflow automation without adding complexity. You will also find practical guidance on RevOps architecture, API fundamentals, and how to reduce friction between teams by designing a smarter stack.

Explore the articles below to compare platforms, learn integration best practices, and build a scalable AI ready foundation for modern B2B revenue operations.