PinkRoccade, and other line of business at Total Specific Solutions (TSS), needed other marketing tactics to enable a personalized approach to stay ahead of competitors.
Chaploop™ > Operations > Business Value Added > Success Management
Success management is not the same as BI and Analytics. It’s not dashboards, reports and metrics. What most people think about, is reporting on the performance of activities and/or processes. But those that have gone a step further, formulated propper KPI’s, that do not only allow them to measure performance, but also allow them to impact the outcome. They are in the driver’s seat. But all of that is still looking at performance (and for some being able to impact that performance).
Success management is about evaluating how each loop in the Chaploop™, from hypothesis to execution, contributes in creating business value. And then gaining new insights to take the next loop. A continous cycle of business value generating innovation through marketing- and sales technology, embedded within the organization.
E.g. You’ve grown from traditional marketing to modern marketing. You’ve invested time, money, resources and more to implement marketing automation and your organization is now talking about MQL’s, and you can even steer and impact the number of MQL’s. But did this entire journey create business value? How should you evaluate this? That’s what success management is all about.