Frameworks for Smarter Growth
Proven models that guide better decisions,faster adoption, and sustainable efficiency.
Efficiency and impact are easier to achieve when there is a clear, proven structure guiding decisions. The right framework gives your team a shared language, a step-by-step approach, and a way to track progress over time.
Our frameworks turn ambitious goals into actionable steps. They make it easier to prioritise the right initiatives, adopt new technologies and protocols with confidence, and keep improving as markets and opportunities evolve. The right framework also gives your team a shared language and helps integrate emerging standards like Model Context Protocol (MCP) and Agent 2 Agent protocol (A2A) into daily marketing and sales operations.
Explore our core frameworks our clients use to advance marketing automation, sales operations, and AI adoption.
A maturity model for advancing from foundational readiness to hyper automation. It helps you assess the readiness of each process, choose the right level of automation or intelligence, and prioritise initiatives for maximum impact.
The model ensures you adopt new automation capabilities in a controlled and sustainable way so each step delivers measurable results without overwhelming your teams.
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Transformation is not a one-off project. It is a cycle. The Chaploop™ helps teams check reality, form hypotheses, align people and systems, and perform with automation and human judgment.
Each loop builds on the last, creating a rhythm of progress.
AboutA practical guide for introducing and scaling AI in marketing and sales. The framework focuses on building capability over time, starting with simple high impact use cases and gradually increasing complexity across technology, data, process, and change management.
It helps organisations balance innovation with governance, ensuring AI adoption is safe, effective, and aligned with strategic goals.
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