
The AI Adoption Framework
Adopt and scale AI in a way that buildscapability and delivers measurable results.
AI and agents have the potential to transform marketing and sales operations, but without a clear plan it often results in scattered experiments that fail to deliver lasting value. The challenge is not just choosing the right AI tools. It is about knowing where they will make the biggest difference, preparing your people and processes to use them well, and expanding adoption without adding risk or complexity.
The AI Adoption Framework gives you a proven, step-by-step approach for making that happen. It helps you identify where AI will create the most value, match each use case to your current readiness, and integrate AI into your operations in a sustainable way.
The framework is built on principles that align with every Chapman Bright engagement:
The AI Adoption Framework works hand-in-hand with the 6-Stage Automation Path. While the automation path shows how to progress from foundational readiness to hyper automation, the AI Adoption Framework focuses on the AI-specific capabilities that can accelerate that journey.