Page header

Resources

Browse our resources
content-blog

What is Event Driven Marketing (EDM)?

Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs.

Open this resource
content-blog

Cookie Law Impact on Marketing Technology

Diederik just tweeted about a recorded webinar from Marketo and iCompli on how the cookie law in the US and Eu impact marketing technology and this business.

Open this resource
content-blog

How To: Digital Marketing Performance Dashboard

What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!

Open this resource
content-blog

Model: Marketing Maturity Growth Model

In recent years several models have been developed to measure the maturity of marketing within an organization. But the dimension with growth potential remains underexposed or blurry.

Open this resource
content-blog

Roadmap: From Social Media to Account Based Marketing 2.0

Account based marketing is most used in B2B marketing in the IT market. Average order values exceed €100.000.000,- and the buying journey is 1 to 2 years long.

Open this resource
content-blog

How to Create Social Media Persona (Examples)

A social media approach starts with formulation persona of the target audience.

Open this resource
content-blog

Success Model for Social Media Sharing

Which bottlenecks need be addressed when using social media in marketing campaigns? My model gives you insight in the potential bottlenecks of your viral marketing campaign.

Open this resource
content-blog

Mobile Rise Increases and puts your Conversion Model at Risk

Mary Meeker of Morgan Stanley wrote a post on her blog in 2008. She wrote that by 2013 more people would be on the internet with a mobile device than with a desktop. Now 2 years later i'm wondering if this could become reality.

Open this resource
content-blog

Viral Marketing Examples WalkThrough

Many online markters would love to be the one that came up with a great viral. But was is a viral? And what makes a viral great? What are the succes ingredients?

Open this resource
content-blog

How to Utilize Each Social Media Platform?

I believe most of us know all the mayor social media platforms. But when we look at branding, exposure and leadgeneration we wonder how effective the chosen platform is.

Open this resource
content-blog

Free Reputation Management with Google Alerts, the Professional Way!

Many of you will already know that Google Alerts is a great way to help you with basic online reputation management.

Open this resource
content-blog

Pagerank Sculpting with Javascript instead of No-follow

SEOguru.nl (Dutch) has an article in which Matt Cutts (Google spokesman) stated that you can't use nofollow for pagerank sculpting anymore.

Open this resource