Co-creating the business case for marketing automation for the investor board
Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.
Resources
Improve global employee digital savviness and enable data driven marketing decisions
Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.
Essent - Implementation of Marketo Engage in the Energy Market
Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that, Essent had the need to support the execution of campaigns for acquisition and retention.
From collecting waste to connecting to inhabitants to collectively transition to a more sustainable future
Read how Marketo is leveraged in B2C; How to find en engage ambassadors; How complex customer data is used for operational lifecycle emails; Connecting a mobile app.....
Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
Leveraging marketing automation success management learnings to the whole group
With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.
Planon, Marketo frontrunner in The Netherlands, outsourced projects related to GDPR, data quality, and campaign deployment to us
A success journey towards digital transformation
A personalized approach with faster sales results in the software industry
PinkRoccade, and other line of business at Total Specific Solutions (TSS), needed other marketing tactics to enable a personalized approach to stay ahead of competitors.
Improving sales alignment, lead management, and the Marketo setup, to generate more sales ready leads
EMEA received the ‘keys’ to Marketo from the US office, but was unable to leverage Marketo’s potential to boost the business in EMEA.