Marketo - The Definitive Guide to Account Based Marketing (ABM)
This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
Today we help B2B companies scale productivity with automation, AI, and agents. Read more
Account-Based Marketing
Organizations looking to keep up with buyers and stay competitive in the B2B landscape must shift from a lead-centric mentality to an account-centric mentality by acquiring, retaining, and nurturing high-value accounts. ABM requires a close partnership between marketing and sales (and other internal teams). Such collaboration helps you close more deals faster and boost return on investment (ROI), all while supporting C-suite priorities as well as your organization’s strategic goals.