Conversational ABM with Drift and Marketo
This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
Today we help B2B companies scale productivity with automation, AI, and agents. Read more
Why Conversational ABM?
With conversational marketing, B2B companies are capturing and qualifying leads faster than ever before—all while delivering an experience customers actually enjoy. Nobody wants to fill out a form so they can talk to someone later. They just want to talk to someone who can help them NOW.
Drift has partnered with Marketo to bring you the first-ever Conversational ABM solution so you can give your dream customers the VIP experience they deserve. This new offering enables you to sync contact lists from Marketo with Drift to start personalized conversations with prospects regardless of where they are in the buying process.