Focus on revenue and marketing & sales alignment will come!
This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
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April 14, 2015, San Francisco
Diederik Martens presented his learnings and pitfalls on marketing & sales alignment at the Marketing Nation Summit in San Francisco.
The summit was organized by Marketo, which was attended by about 7,000 marketers. Diederik presentated together with Bryan Semple (CMO of Smartbear) and Avnita Gulati (Sr. Mgr. Marketing Automation at CareFusion).
Click HERE to access the recording of the presentation.