Marketo Calendar Released
This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
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Marketo released the new Calendar functionality for their platform. We’re very enthusiastic about this. Marketo even included a quote from Diederik Martens on their blog.
“When you’re planning a campaign, it’s difficult not to interfere with other campaigns in a way that degrades results and the overall customer experience. Marketo’s Marketing Calendar gives you visibility across campaigns at the time you’re planning or rescheduling a single campaign, so you can avoid these mistakes. Even though the Calendar has many nifty tricks, I personally think this is by far the best feature, looking at ROI.”
http://blog.marketo.com/2014/09/introducing-the-marketo-marketing-calendar.html