Marketo Release Notes | 2025-01

What do the 2025-01 Marketo updates really mean for your team?

We break down what matters, what to act on, and where it impacts your marketing operations.

Features

• New Email Designer: Create modern and efficient emails using the new native Email Designer in Marketo Engage. Access one of the pre-designed out-of-the-box email templates, or easily create your own. Use dynamic content and access images from Adobe Experience Manager cloud services. Use the Content Accelerator Gen-AI functionality to create innovative and performant emails at scale. NOTE: In order to access the new email designer, your Marketo Engage subscription must be migrated to the Adobe Identity Management System (IMS). If yours hasn't been yet and you'd like to request it be expedited, please contact the Adobe Account Team (your account manager), or Marketo Support. To get access the Content Accelerator Gen-AI functionality, please contact the Adobe Account Team. Email Designer Overview.
• Unregister Registrants from an Event in Interactive Webinars: Now if you don't want a registrant in your webinar for any reason, you can unregister them. The workflow removes the registrant from both the Marketo Event Program as well as Adobe Connect. .
• Disable Campaigns on Archive: Disable active trigger campaigns and cancel any scheduled batch runs of campaigns in a folder when it's archived. Since there is an additional permissions check for archiving folders that contain active campaigns (Activate Trigger Campaign and Schedule Batch Campaign), this feature becomes disabled by default with this release and can be enabled by navigating to Admin > Treasure Chest in your Marketo Engage subscription. .

Announcements

• Social Features Deprecation: On Wednesday, July 31, 2024, Marketo Engage began the deprecation of the following Social features within the product:

  • Polls
  • Social Button
  • Referral Offer
  • Video Share
  • Sweepstakes

What this means for you and your team

New Email Designer is the most meaningful update here. It can speed up email production, standardize templates, and reduce dependence on messy hand-built HTML. If your team has been constrained by old email tooling, this is a real productivity gain. The catch: it only helps if you also tighten governance around templates, approvals, naming, and asset reuse. IMS migration and AI access create extra dependency and change management work.

Unregister Registrants from an Event in Interactive Webinars is operationally useful but narrower in impact. It gives you cleaner webinar administration and helps correct bad registrations or remove unwanted attendees from both Marketo and Adobe Connect. This is mainly a workflow cleanup improvement, not a strategy shift. Make sure your team defines who can unregister people and under what rules, so event records stay auditable.

Disable Campaigns on Archive is a good control feature for marketing ops hygiene. Archiving folders without stopping active triggers or scheduled batches has always been risky, especially in large instances with many owners. This reduces accidental sends and orphaned automation. It is worth enabling, but test carefully if you have shared folders, legacy campaigns, or unusual approval processes.

Social Features Deprecation is effectively a warning that social tools inside Marketo are no longer a safe planning area. If you still rely on polls, sweepstakes, referral offers, video sharing, or social buttons, you should treat them as migration candidates and remove dependency now. The business impact is mostly about avoiding future disruption and cleaning up underused features, not losing core marketing automation capability.