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The Capabilities to Make Change Happen

Strategy, process, data, automation, AI, and
enablement working together for impact.

Our Capabilities

Achieving lasting productivity, efficiency, and impact for marketing and sales requires more than just technology.

It depends on having the right combination of capabilities working together.

These capabilities ensure that strategy, technology, and people are aligned so new solutions are not only delivered but also adopted and improved over time.

8 Capabilities and requirements to Support Every Stage

b2b automation strategy

1. Business Strategy & Innovation Insights

Understanding real-world business use cases, journeys, and performance levers, while tracking emerging technologies to identify opportunities and manage risks.

This ensures every step is rooted in market context and focused on measurable outcomes.

Marketing & Sales Expertise

pplying deep knowledge of B2B marketing and sales to map journeys, surface high-value use cases, and identify the levers that drive performance.

Innovation & Technology Foresight

Monitoring emerging technologies and trends to anticipate opportunities, manage potential risks, and guide strategic adoption.

Workshop

2. Solution Architecture & Technology Enablement

Translating ambition into executable flows and structures through solid solution design, connected marketing automation and CRM platforms, data engineering, and integration work.

This includes designing AI agents and prompt engineering to ensure intelligent systems deliver the intended results.

Solution Design & Process Architecture

Turning strategy into actionable workflows, process maps, and automation logic that deliver consistent outcomes.

MarTech, Integration & Data Engineering

Building and connecting marketing automation, CRM, and data systems to create a reliable, scalable infrastructure.

AI, Agents & Prompt Engineering

Designing, training, and governing intelligent agents to handle tasks, surface insights, and work alongside human teams.

team achievement

3. Change Adoption & Measurable Outcomes

Onboarding people into new ways of working, aligning teams and objectives across silos, and embedding continuous measurement.

This includes change management, enablement coaching, cross-functional orchestration, and impact tracking to ensure new capabilities deliver sustained value.

Change Management & Enablement Coaching

Helping teams embrace new tools and processes, ensuring smooth adoption and long-term usage.

Cross-Functional Orchestration

Aligning marketing, sales, and other teams so objectives, systems, and workflows are connected across the organisation.

Impact Tracking & Value Measurement

Measuring what works, why it works, and where to optimise for the greatest return on effort.

Rutger Frissen - Director Sales & Marketing B2C - Sungevity "I appreciate the professional support and dedication to our business. We have made such remarkable steps in a short period of time with your guidance. On a personal note, I get a lot of value from my conversations about strategy and business.”

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