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Our Scope Captured in Core Service Pillars

The essential building blocks for
efficient and scalable revenue operations

These are the areas where we consistently deliver value for clients

Each pillar represents a key capability for building and sustaining modern, efficient, and scalable marketing automation and sales operations. Together, they form the delivery layer of the strategies and capabilities described in Our Capabilities and supported through our programmes in How We Work With You.

MarTech Administration & Architecture

Future-ready, integrated platforms built for agility, scale, and shared control. We help teams run and govern their automation platforms efficiently (e.g. Marketo, Make), drawing on proven use cases and best practices to deliver measurable business impact.

Sales Enablement, Sales Alignment & ABM

Data-driven targeting and collaboration to win the right accounts faster. This includes ABM frameworks, shared definitions and SLAs, enablement tools, and alignment workshops for marketing and sales teams to ensure they work toward the same objectives and priorities.

Team Enablement & Collaboration

Empowering teams with best practices to confidently work with AI-driven automations and agents. This includes onboarding plans, enablement coaching, and playbooks to support both adoption and ongoing innovation, making sure teams feel ownership and capability.

Lead Management & Lead Flow

Efficient rules and AI-driven handling that enrich insight, prepare context, and suggest next steps for faster, higher-impact follow-up. This includes scoring models, routing logic, queue management, and lead recycling workflows to maximise conversion potential.

Lead Nurturing & Personalisation

Hyper-personalised engagement at scale, with journeys that adapt in real time to buyer behaviour and needs. This covers multi-channel orchestration, progressive profiling, and dynamic content strategies that keep engagement relevant and timely.

Campaign Operations & Automation

Streamlined, automated campaign delivery that frees teams from repetitive build and review work. This includes best-practice frameworks for campaign creation, scalable templates, and automation workflows for consistent execution and measurable results.

Data Management & Governance

Integrated, high-quality, and compliant data flows so all systems and automations run on clean, consistent, trusted information. This includes data quality standards, consent management, and governance frameworks to ensure reliable and compliant use of customer data.

Performance Measurement & Insights

Continuous insight loops, reporting, and dashboards that track performance, prove value, and guide decisions. This covers defining KPIs, building automated reporting, and embedding analysis into daily decision-making for ongoing optimisation.

Sales Process Automation & Productivity

We streamline sales execution with automation that eliminates admin and accelerates deal cycles. From CRM updates and lead routing to quote follow-ups and enrichment, reps gain more time for meaningful customer conversations.

Customer Lifecycle & Revenue Growth Automation

We automate post-sale growth by orchestrating renewals, upsell, and cross-sell opportunities. Data-driven triggers, usage insights, and process whitespot analysis ensure account teams capture expansion potential and turn satisfied customers into long-term revenue.

Service & Support Automation

We empower service teams with workflows that drive faster onboarding, smarter case routing, and automated lifecycle surveys. This enhances customer satisfaction, reduces churn risk, and strengthens loyalty across every interaction.

Chapman Bright Managed Solutions

Alongside the core pillars, we also help clients move fast with best-practice solutions. These prebuilt automations and AI agents come without design or maintenance burden. They can be subscribed to from our hosted environment for speed or embedded in your own systems for full control. Either way, they deliver immediate value while reducing risk and avoiding delays.

Josh Hill - Author & Thought Leader on MarTech "They have a lot of experience with lead management, lead nurturing, and sales alignment in fast-growing (B2B) organizations of all sizes..... They built top grade MarTech and funnel systems and is well known for unique solutions to challenging business processes."