Customer data platforms are only valuable if they improve daily work and impact.

Adobe Real-Time CDP connects data from across channels and systems, creating unified profiles of leads, accounts, and opportunities. When combined with Adobe Marketo Engage, this opens the door to more efficient processes, better segmentation, and campaigns that adapt in real time.

The value is not in storing data, but in what it enables: faster execution, less manual work, and more relevant interactions at every stage of the journey.

Why integrate Adobe Real-Time CDP with Marketo Engage?

When Adobe Real-Time CDP and Marketo Engage are connected, the whole revenue engine runs more smoothly.

Unified and continuously updated lead, account, and opportunity profiles
Segmentation across paid, owned, and earned channels
Automated activation of audiences into personalized campaigns
Lead-to-account matching for cleaner attribution and smoother handoffs
Stronger use of AI and ML to improve targeting and timing

This integration is not about more tools. It is about using automation and data to reduce manual effort, cut wasted spend, and free teams to focus on growth.

Use Cases

For marketers

Create unified profiles combining all known and pseudonymous data
View, segment, and activate audiences across multiple sources
Match leads to accounts to improve sales alignment

For customers

Personalized advertising and retargeting
Relevant cross-sell and upsell campaigns
Adaptive experiences across web and apps

Other CDP Platforms

Not every organization runs on Adobe. Microsoft Dynamics 365 Customer Insights also unifies data from sales, service, and marketing, especially valuable for companies deep in the Microsoft stack. Azure Synapse Analytics offers massive-scale analytics and can connect directly into Power BI or Azure ML.

All of these tools aim to create a single, usable view of customer interactions. The right choice depends on your technology landscape, your processes, and the outcomes you want to achieve.

How Chapman Bright Supports Your CDP Journey

A CDP is not a goal in itself. It is a way to make marketing and sales more efficient and more impactful. We support organizations by:

Defining CDP requirements through concrete use cases and user stories
Identifying key requirements to ensure seamless integration of data sources
Supporting RFI and RFP processes to match the right vendor to your needs
Defining metrics and analyzing pilot results to prove value early
Guiding implementation with best practices from B2B MarTech programs

Some additional resources we think you might find relevant

OneInsight - Turn Data Into Revenue With Actionable Insights

OneInsight lets your business development & sales team immediately identify and engage the best-qualified prospects through an easy-to-use UI, connecting Marketing & Sales through data and insights.

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Katja Keesom talks Bad data, and Poor Personalization and Nurturing.

To make the most out of your marketing efforts, you constantly need to stay on top of your data. Access Katja's presentation from the MarTech Fanatics Forum.

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Your Roadmap to Marketing ROI

Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?

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with Real Time CDP?

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