AI only works as well as the data behind it. For B2B marketing and sales teams, that means clean, connected, and well governed data is no longer a back office concern. It is a growth requirement. Without strong governance, organizations risk unreliable insights, broken automation, compliance issues, and lost trust with customers and prospects.

This category covers the foundations of data governance for AI driven marketing and sales, including data quality, ownership, access controls, and consent management. We explain how privacy and compliance requirements such as GDPR influence day to day operations, and how to design workflows that stay effective while respecting customer expectations. You will also find practical guidance on reducing risk, improving reporting accuracy, and enabling personalization without crossing ethical or regulatory boundaries.

Explore the articles below to dive into governance checklists, privacy best practices, consent flows, and ways to build an AI ready data foundation across the revenue engine.