Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.
Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?
In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.
I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.
The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.
Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.
Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.
More details on an anecdote Diederik shared during his presentation at the MGM Grand in Las Vegas at the Marketing Nation Summit.
Diederik Martens presented his learnings and pitfalls on marketing & sales alignment at the Marketing Nation Summit in San Francisco.
Quintiq was awarded the Killer Content Award at the B2B Content 2 Conversion conference in Arizona.
Marketo re-honored Diederik Martens as one of the world’s top 50 Marketo users by naming me to the 2015 Marketo Champion Elite class.
Marketo released the new Calendar functionality for their platform.