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Data Management Cleanup
Blogs

The Big Cleanup: increase scores by database management

Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.

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Reporting
Blogs

How-to report on marketing activities in Marketo?

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.

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Quick Wins Marketing Automation
Blogs

4 Quick Wins in Marketing Automation

It’s important to always include quick wins in your marketing plan. Why is that? Quick wins will motivate you and your team to continue and you’ll earn the trust to take the next steps in marketing automation.

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Relevant in Digital Marketing
Blogs

How to be relevant to your (potential) customers with digital marketing?

The famous quote “Content is king, but distribution is queen, and she wears the pants” from Jonathan Perelman of BuzzFeed, says it all. Creating relevant content in your business is really important, but only great content won’t get you there.

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Succesfully Leverage Marketing Automation
Blogs

Do you successfully leverage your marketing automation platform?

Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.

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Business Growth
Blogs

The Impact of Marketing Automation on Business Growth

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

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Revenue Guru
Blogs

How to become your company’s revenue guru?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

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Marketo Certified Solutions Architect
Blogs

Diederik is a Marketo Certified Solutions Architect - MCSA after all those years!

I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.

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Dutch Marketo User Group in Dublin at Marketo's Office
Blogs

Marketo User Group in Dublin

The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.

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Corporate Keynote Marketing Automation
Blogs

Corporate Keynote on Marketing Automation in Germany

Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.

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Gartner-Magic-Quadrant-CRM-Lead-Management-2016-Marketo-Diederik-Martens-SMOps-Interim-SEPTEMBER
Blogs

New Gartner Magic Quadrant Released on CRM Lead Management 2016

Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.

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Sales-and-marketing-alignment
Blogs

How sales alignment can accelerate digital growth

More details on an anecdote Diederik shared during his presentation at the MGM Grand in Las Vegas at the Marketing Nation Summit.

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