In this webinar, we explore how automation, AI, and agents are already being applied in marketing and sales, with insights from Joost (Make.com) and Stan (Lely International). Through concrete, real-world examples, you’ll see how AI helps teams work more efficiently: from marketing automation and data enrichment to smarter lead follow-up and sales support.

Using real workflows, the webinar demonstrates how AI can be used to create and plan content at scale. It also takes a closer look at how AI models can be integrated into existing processes and how approval flows can be designed to maintain control and quality. Real-life use cases show how better data integration leads to more reliable data transfer and more effective lead scoring across marketing and sales systems.

In addition, the webinar highlights how AI agents can significantly reduce administrative work in sales by automatically extracting insights from call summaries, enabling sales teams to focus on what matters most: meaningful customer conversations and effective follow-up.

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