In this second video, Ellen will continue sharing her knowledge about Conversational Marketing and how to become successful at it. She’ll dive deeper into how you can get started with Conversational Marketing and take you through the structure of a first workshop, looking at how to define goals and brainstorm.
The third video will take you even further into our Conversational Marketing Framework and explore how to build out the ideas you want to test in your chat platform, including things like where the chats should appear and what data needs to be collected.
In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.