Improve global employee digital savviness and enable data driven marketing decisions
Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.
Resources
Diederik is a Marketo Certified Solutions Architect - MCSA after all those years!
I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.
Marketo User Group in Dublin
The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.
Essent - Implementation of Marketo Engage in the Energy Market
Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that, Essent had the need to support the execution of campaigns for acquisition and retention.
From collecting waste to connecting to inhabitants to collectively transition to a more sustainable future
Read how Marketo is leveraged in B2C; How to find en engage ambassadors; How complex customer data is used for operational lifecycle emails; Connecting a mobile app.....
Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
Corporate Keynote on Marketing Automation in Germany
Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.
CMFF Expert at Content Marketing Fast Forward
The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library’s theater. Prior to the CMFF event Diederik was interviewed for a guest blog on cmffevents.com.
Scott Brinker's Marketing Technology Landscape 2017 now at 5000+
As every year since 2011, Scott Brinker releases his marketing technology landscape infographic. Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.
Leveraging marketing automation success management learnings to the whole group
With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.
New Gartner Magic Quadrant Released on CRM Lead Management 2016
Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.
Marketing at scale: Diederik's MarketingProfs.com interview
"If you zoom out far enough, it can make you a strategic partner for growth." Read the full MarketingProfs.com article on marketing at scale growing pains.