Learn more about how CBS used data from their webshop to adress abandoned shopping carts.

Gain insight into how Planon enhanced their process efficiency by integrating RingLead and discover more about the challenges and benefits of implementing effective data management strategies.

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

Learn more about how Planon implemented a solution that improved their data hygiene and automated their lead routing.

When starting out with any marketing automation tool, one is faced with the challenge of delivering the ROI promised to upper management to justify the investment. But how can you demonstrate the success of your marketing automation initiatives without first identifying the use cases and what success looks like? 

Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?  

Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.

Need help defining your uses cases? Here's an easy to use template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.

This video is the first in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to successfully get started.

The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved.