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Chief MarTech Landscape 2020 541x291
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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

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Recession Proof: Digitally Beat Your Competition

These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?

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Demand Generation - How to Reinvest Your Event Dollars Right Now

With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.

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What marketers can do to prevent email spoofing

RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.

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Listening to Customers: Leverage Feedback Throughout the Lifecycle

Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.

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Customer Story

Transforming, enabling, and supporting a large services company in their digital marketing capabilities with Marketo

Read how Chapman Bright supports the MarTech journey of Deloitte.

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Essent - How to keep database duplicates in check in Marketo Engage

Learn about how Essent improved their data quality and dealt with intended and unintended duplicates in Marketo Engage with RingLead.

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The executive business case for Marketo

Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.

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Marketing Automation Day Stockholm

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

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MarTech Fanatics Forum - Hyesung Lim - Digital Transformation 541x291
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Fundamentals for getting digital transformation right

Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.

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MarTech Fanatics Forum - Diederik Martens - Outlook 2020 541x291
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Marketing operations questions for 2020

What’s on the horizon for marketing operations and marketing automation?

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MarTech Fanatics Forum - Max Biedermann - Account Based Marketing 541x291
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Account Based Marketing: How Marketo runs their ABM strategy at each stage of the funnel

Lately Marketo is sharing how they execute their account based marketing initiatives. Max Biedermann will run you through their ABM strategy and execution.

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