What do the 2025-01 Marketo updates really mean for your team? We break down what matters, what to act on, and where it impacts your marketing operations.

Britt's experience on starting a traineeship at Chapman Bright to eventually develop into the role of Jr. MarTech Consultant

Unlock the power of AI in B2B marketing and sales with a structured AI adoption framework. Minimize risks and drive success in your B2B strategies.

Discover how a international network of public accounting, tax, and advisory companies, overcame lead management challenges by implementing scoring solutions. This allowed them to align sales and marketing efforts, prioritize leads, and deliver personalized content effectively.

Learn more about how Sana succesfully launched a GDPR compliant Preference Center.

Why exactly should you be concerned about email duplicates? Well, there’s a number of reasons, and this blog post dives into five of them, as well as a few questions to help you start tackling your duplicates problem.

Learn more about how CBS used data from their webshop to adress abandoned shopping carts.

Gain insight into how Planon enhanced their process efficiency by integrating RingLead and discover more about the challenges and benefits of implementing effective data management strategies.

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

Learn more about how Planon implemented a solution that improved their data hygiene and automated their lead routing.