In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.

The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.

Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.

Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.

More details on an anecdote Diederik shared during his presentation at the MGM Grand in Las Vegas at the Marketing Nation Summit.

Diederik Martens presented his learnings and pitfalls on marketing & sales alignment at the Marketing Nation Summit in San Francisco.

Quintiq was awarded the Killer Content Award at the B2B Content 2 Conversion conference in Arizona.

Marketo re-honored Diederik Martens as one of the world’s top 50 Marketo users by naming me to the 2015 Marketo Champion Elite class.

Marketo released the new Calendar functionality for their platform.

Challenge? Substract dates in Marketo to obtain an amount of dates or hours. Whilst this is possible in Salesforce, it's not possible in Marketo. At least not now, when I'm writing the blogpost.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.