An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.

Today’s buyer behaviour has changed, people self-inform before buying. This means the right content should be available for leads at the right time, so they are able to engage with you. To do this, we must understand buying behaviour to engage meaningfully.

On the Marketo Community users can share their ideas to make Marketo even better. Everyone can vote for ideas they think are useful. Marketo on the other hand will assess whether these ideas are feasible and will be implemented.

Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.

It’s important to always include quick wins in your marketing plan. Why is that? Quick wins will motivate you and your team to continue and you’ll earn the trust to take the next steps in marketing automation.

The famous quote “Content is king, but distribution is queen, and she wears the pants” from Jonathan Perelman of BuzzFeed, says it all. Creating relevant content in your business is really important, but only great content won’t get you there.

Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

#MarTechFriday 002 - What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.