Are you a marketing leader? Or a frontrunning marketing practitioner? Or maybe even your company’s Marketo administrator? Join us in Utrecht for the MarTech Fanatics Forum on 21 November 2019.
Meet thought leaders and all of our national and international customers to exchange knowledge and experience. There will be keynotes on hot topics as well as practical tips and tricks sessions. The practical sessions are split in a beginner/novice track and a more advanced track. Besides all the sessions, there will be plenty of time for you to network with peers and learn from others.
You’ll leave the MarTech Fanatics Forum with new insights, better ways to proof marketing’s contribution, and actionable tips & tricks to improve your own MarTech the next day.
All the sessions are organized based on our methodology Chaploop™. Click here to learn more about our methodology.
| 12:30 — 13:30 | Lunch | ||||
| 13:30 — 13:45 | Discover | Welcome | |||
| 13:45 — 14:15 | Prepare | Case Study | Wyatt Bales CRM Lead at UberHow Uber gets the most out of their Marketo instance Wyatt has spent a decade in marketing automation consulting implementing software in over a third of the Fortune 100. He currently manages the B2B CRM team for EMEA, ANZ, and APAC regions at Uber.Get a sneak peek into how Uber uses Marketo to grow their B2B annual marketing attributed revenue to over $12b in less than 3 years. |
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| 14:15 — 14:45 | M&S Strategy | Plenary | Hyesung Lim Digital Commerce Strategy Consultant at Accenture InteractiveFundamentals for getting digital transformation right As a digital strategy consultant, Hyesung has helped accelerate many organizations’ digital transformation by creating operating model frameworks that improve both ways of working and culture where a platform or technology has been newly introduced. She will walk through the fundamental principles of digital transformation which can be of benefit to your business and customers. |
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| 14:45 — 15:30 | Deploy | Workshop | Diederik Martens MCSA and 3x Marketo Champion©Optimize engagement with innovative workflows and integrations I’ll take you trough your own engagement journey with us, and show you all the nifty workflows, best-practices, and technologies that we leverage. You’ll leave this session with actionable ideas to improve your own MarTech. |
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| 15:30 — 16:00 | Break | ||||
| 16:00 — 16:25 | Leverage | Breakouts |
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| 16:30 — 16:55 | Leverage | Breakouts |
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| 17:00 — 17:30 | Business Value Added | Plenary | Diederik Martens Founder Chapman BrightMarketing operations questions for 2020 What’s on the horizon for marketing operations and marketing automation? |
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| 17:00 — 20:00 | Networking | Meet and learn from peers during food and drinks. |
Utrecht’s newest Urban Hub is only 30 minutes from Amsterdam Airport Schiphol by train and surrounded by 6 indoor car parkings. It serves as office and meeting space for a diverse group of entrepreneurs, talents.
At a reserved floor at Creative Valley Collectiv, overlooking Utrecht’s Central Station shopping area, we’ll have multiple rooms available for keynotes, breakouts, networking, meetings, food, drinks, and leisure.
More inspiration
In May 2019, we organized our own pre-summit Marketo sessions in London on 14 May. The day before the Adobe Summit EMEA in London on 15-16 May.
Get inspired for the MarTech Fanatics Forum on 21 November and watch the after movie we shot of our own pre-summit sessions and the Adobe Summit.
Get the slides
