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MarTech Fanatics Forum - Utrecht, The Netherlands

Join us and get inspired!

Thursday 21 November 2019

Why Attend?

Are you a marketing leader? Or a frontrunning marketing practitioner? Or maybe even your company’s Marketo administrator? Join us in Utrecht for the MarTech Fanatics Forum on 21 November 2019.

Meet thought leaders and all of our national and international customers to exchange knowledge and experience. There will be keynotes on hot topics as well as practical tips and tricks sessions. The practical sessions are split in a beginner/novice track and a more advanced track. Besides all the sessions, there will be plenty of time for you to network with peers and learn from others.

You’ll leave the MarTech Fanatics Forum with new insights, better ways to proof marketing’s contribution, and actionable tips & tricks to improve your own MarTech the next day.


Consider attending?

Use our early bird discount until September 30

Agenda (Preliminary)

All the sessions are organized based on our methodology Chaploop™. Click here to learn more about our methodology.

12:30 — 13:00   Lunch  
13:15 — 13:30 Discover Welcome  
13:30 — 14:00 Prepare Case Study Wyatt Bales | CRM Lead at UBER
How to get the most out of your Marketo instance
Wyatt has spent a decade in marketing automation consulting implementing software in over a third of the Fortune 100. He currently manages the B2B CRM team for EMEA, ANZ, and APAC regions at UBER.
14:00 — 14:30   Plenary Sales enablement
14:30 — 15:00 Leverage Workshop Diederik Martens | MCSA and 3x Marketo Champion©
Optimize engagement with innovative integrations
I’ll take you trough your own engagement journey with us, and show you all the nifty workflows, best-practices, and technologies that we leverage. You’ll leave this session with actionable ideas to improve your own MarTech.
15:00 — 15:30   Break  
15:30 — 15:55 Leverage Breakouts
A.1. Lead scoring and prospect nurturing
Arjen Segers | MCSA
B.1. Back to basic: why e-mail still matters and how to leverage it
16:00 — 16:25 Leverage Breakouts
Katja Keesom | MCE
A.2. Data data data…
Jacques van Seeters | MCSA
B.2. Inbound: why isn’t my database growing or how to get prospects in your Marketo campaigns?
16:30 — 17:00 Business Value Added Plenary Success metrics that make you successful
17:00 — 20:00   Networking Food, drinks, and…


More external speakers will be announced shortly after we have received their headshots, bio’s, and final session titles.

13:30 - 14:00
The ultimate dream of the marketer

Wyatt Bales,
CRM Lead at UBER

16:00 - 16:25
Data, data, data...

Katja Keesom, MCE

15:30 - 15:55
Back to basic: why
e-mail still matters and how to leverage it

Arjen Segers, MCSA

16:00 - 16:25
Inbound: why isn’t my database growing or how to get prospec...

Jacques van Seeters,

14:30 - 15:00
Optimize engagement with innovative integrations

Diederik Martens,
Marketo Champion©

Platinum Sponsor

Adobe Marketo Engage Experience Clound

Gold Sponsors


Silver Sponsors

Interested in sponsoring? Please contact us for more details.

Creative Valley Collectiv

Utrecht’s newest Urban Hub is only 30 minutes from Amsterdam Airport Schiphol by train and surrounded by 6 indoor car parkings. It serves as office and meeting space for a diverse group of entrepreneurs, talents.

Creative Valley Collectiv, Utrecht Central Station

Utrecht, The Netherlands

At a reserved floor at Creative Valley Collectiv, overlooking Utrecht’s Central Station shopping area, we’ll have multiple rooms available for keynotes, breakouts, networking, meetings, food, drinks, and leisure.

Creative Valley Collectiv, Utrecht Central Station

Consider attending?

Bookmark this page and come back soon, or register right-away


Some of our customers that have already registered for MarTech Fanatics Forum

More inspiration

In May 2019, we organized our own pre-summit Marketo sessions in London on 14 May. The day before the Adobe Summit EMEA in London on 15-16 May.

Get inspired for the MarTech Fanatics Forum on 21 November and watch the after movie we shot of our own pre-summit sessions and the Adobe Summit.

Get the slides

Bas van Buuren - Essent About the pre-summit sessions last May: "I really enjoyed the sessions, with a good variety of speakers, and a good crowd of people. I especially liked the tips & tricks session. Things we can implement in our campaigns the next day."