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Reporting
content-blog

How-to report on marketing activities in Marketo?

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.

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Quick Wins Marketing Automation
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4 Quick Wins in Marketing Automation

It’s important to always include quick wins in your marketing plan. Why is that? Quick wins will motivate you and your team to continue and you’ll earn the trust to take the next steps in marketing automation.

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Prevent phishing
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Marketing Automation Checklist

The end of year is around the corner! And it’s the time of year to clean everything up. to prepare for the next season. And of course to support sales with their final deals.

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Relevant in Digital Marketing
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How to be relevant to your (potential) customers with digital marketing?

The famous quote “Content is king, but distribution is queen, and she wears the pants” from Jonathan Perelman of BuzzFeed, says it all. Creating relevant content in your business is really important, but only great content won’t get you there.

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Succesfully Leverage Marketing Automation
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Do you successfully leverage your marketing automation platform?

Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.

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Business Growth
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The impact of marketing automation on business growth

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

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Adobe acquires Marketo

Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?

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Agile marketing automation is a great idea for continious implementation

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

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Revenue Guru
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How to become your company’s revenue guru?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

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Customer Story

Co-creating the business case for marketing automation for the investor board

Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.

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The Effort To Implement Marketing Automation

What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.

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image-whitespaces
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White spaces and Email Salutation Tokens Scripts in Marketo

Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra white spaces in your email opening. You can address this with formula field tokens or velocity email scripting.

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