Diederik Martens presented the Quintiq story during the Marketo Live event in Amsterdam.
Marketo released the new Calendar functionality for their platform.
Challenge? Substract dates in Marketo to obtain an amount of dates or hours. Whilst this is possible in Salesforce, it's not possible in Marketo. At least not now, when I'm writing the blogpost.
PIM is short for Platform Innovation in Marketing. Every few months they organize a B2B Marketing session on innovation.
I'll be speaking at the B2B session of PIM on June 24. PIM wrote a blogpost prior to my presentation.
Diederik Martens presented a keynote at the symposium Communication 3.0 at the Radboud University on Friday May 16.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
Diederik was interviewed by Paul Hassels Mönning for Molblog.nl on his experiences with marketing automation.
Diederik Martens made a statement, in September 2012, that he expected over 25% mobile visits before March 2012. He also stated that he expects Mary Meeker's +50% mobile traffic to become reality before 2013.
This Dutch website allows you to enter your domain name and check how many cookies are used by the website.
Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs.
Diederik just tweeted about a recorded webinar from Marketo and iCompli on how the cookie law in the US and Eu impact marketing technology and this business.