Unlock the power of AI in B2B marketing and sales with a structured AI adoption framework. Minimize risks and drive success in your B2B strategies.

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

When starting out with any marketing automation tool, one is faced with the challenge of delivering the ROI promised to upper management to justify the investment. But how can you demonstrate the success of your marketing automation initiatives without first identifying the use cases and what success looks like? 

Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?  

Need help defining your uses cases? Here's an easy to use template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.

This video is the first in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to successfully get started.

The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved.

Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe’s new functionality for conversational marketing, called Dynamic Chat.

We are frequently recommending to our clients to A/B test their emails and landing pages. This article provides a quick overview of the options for A/B testing using Marketo Engage.

Why Buy Marketing Automation Now? There are several key reasons to consider marketing automation software. Read all about the 10 Reasons.