Within your team someone managed you company’s Marketo instance. But he or she has now left the company. You might have found someone new externally or internally. But the new person might have limited Marketo expertise. Or that person has Marketo expertise, but doesn’t have the startegic skillset to structurally leverage the platform for the company’s success. Next to training, a form of structural Marketo coaching can drive more business growth.
No matter if you are new to Marketo or a regular user, inheriting someone else’s Marketo instance can be overwhelming. At Chapman Bright we constantly transfer knowledge to our clients to make ourselves redundant. We document everything and create work instructions of everything we deliver. But the previous Marketo administrator at your company might not have been so well organized. Now you need to turn his/her instance, not into yours, but into your company’s.
Next to Marketo training, we can structurally support you with Marketo coaching. Most Marketo administrators or marketing leaders are coached every other week. Typically in a two-hour session at our office or at the office of the customer. Another common format is a three-hour session at the customer on a fixed day of the month, combined with a 30-minute virtual call in between the three-hour sessions.
During a coaching session we’ll look at the achievements of the past month and select the items for the upcoming period, based on priority and impact. Questions that came up since the last meeting are discussed in-dept with Marketo open on screen. That way we can immediately show you which best-practice we typically use to update Marketo. That way you’ll learn new things and best-practices in every coaching session. The first session is typically straight after we’ve assessed your instance.
