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Diederik's Video Marketing Meetup Slides from 8 May 2019

Diederik shared his experiences with video marketing during the VMM Video Marketing Meetup in Amsterdam. Access his slides here.

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content-blog

Content is the fuel for meaningful engagement

Today’s buyer behaviour has changed, people self-inform before buying. This means the right content should be available for leads at the right time, so they are able to engage with you. To do this, we must understand buying behaviour to engage meaningfully.

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eBook - 10 Marketing Automation Masters on Integration Topics

Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.

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Leverage Customer Feedback Throughout The Lifecycle

In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate can create synergy.

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The Demand Generation Marketer's Guide To Drift

How Conversational Marketing Will Drive More Leads, Book Meetings Faster and Generate More Revenue For Your Company.

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Your wish is my command: Marketo ideas coming soon!

On the Marketo Community users can share their ideas to make Marketo even better. Everyone can vote for ideas they think are useful. Marketo on the other hand will assess whether these ideas are feasible and will be implemented.

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The Marketers Guide To Integrating Video Into Marketo

Setup and activate the TwentyThree x Marketo integration. Build lead generating campaigns through video & sync leads to Marketo.

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Customer Story

Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo

Read about challenges and solutions in multiple (Marketo) projects.

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Data Management Cleanup
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The Big Cleanup: increase scores by database management

Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.

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SMOps changes name and branding to Chapman Bright

Our customers' experience and core values didn't match with the name and branding of SMOps. So we changed to Chapman Bright to reflect our values: Clear, For Your Personal Success, and Stretching the Limits.

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Reporting
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How-to report on marketing activities in Marketo?

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.

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Quick Wins Marketing Automation
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4 Quick Wins in Marketing Automation

It’s important to always include quick wins in your marketing plan. Why is that? Quick wins will motivate you and your team to continue and you’ll earn the trust to take the next steps in marketing automation.

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