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Marketing Automation Checklist

The end of year is around the corner! And it’s the time of year to clean everything up. to prepare for the next season. And of course to support sales with their final deals.

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Relevant in Digital Marketing
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How to be relevant to your (potential) customers with digital marketing?

The famous quote “Content is king, but distribution is queen, and she wears the pants” from Jonathan Perelman of BuzzFeed, says it all. Creating relevant content in your business is really important, but only great content won’t get you there.

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Succesfully Leverage Marketing Automation
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Do you successfully leverage your marketing automation platform?

Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.

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Business Growth
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The impact of marketing automation on business growth

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

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Adobe acquires Marketo

Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?

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Agile marketing automation is a great idea for continious implementation

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

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Revenue Guru
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How to become your company’s revenue guru?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

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The Effort To Implement Marketing Automation

What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.

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Whitespaces and Email Salutation Tokens Scripts in Marketo

Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.

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Scoring Buying Journey Stages

Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.

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Customer Story

Planon, Marketo frontrunner in The Netherlands, outsourced projects related to GDPR, data quality, and campaign deployment to us.

A success journey towards digital transformation

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Customer Story

Co-creating the business case for marketing automation for the investor board

Why did this big retailer / eCommerce choose Marketo for their digital transformation?

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